Boomy Music - Web app design
Boomy is a revolutionary web-app that empowers users to effortlessly compose songs on the spot using AI as part of the creation process. The platform also boosts the capability to produce and distribute releases across all major streaming services and global digital music retailers, empowering users to earn a share of royalties whenever their creations are streamed on popular networks like Spotify, Apple Music, TikTok, and YouTube.
My main and most prominent role here was the creation of flows, features, and screens, understanding the product to design more effectively, and most importantly, focusing on the user. Tasks such as talking to stakeholders (product and business) and discussing the best way to build were part of my daily routine. I also focused on the UI aspect, designing the design system, animations, and the robots. Finally, I organized the documentation for the developers (the Figma files).
Contribution
User Research
Product Strategy
Visual Design
Interaction Design
Co-design Facilitation
Team
Victoria Chaparro
Boomy.comTools
Figma
Adobe Illustrator
Adobe Photoshop
Notion
The Goal
Simplify complex flows, read and understand analytics to propose usability improvements, and add new features with artificial intelligence. All of this was done with a scalable design system to continue growing and stay aligned with the front-end team.
My Improvement Proposals
1. Increase user engagement by stimulating their emotions, making tasks a fun and interesting experience. Insert game elements into non-gaming environments. Create a structure of rules and objectives for tasks within the application. Find a balance between the competitive fun factor and the activity of creating music.
2. Based on a comparative market analysis, I proposed creating song lyrics using artificial intelligence and improving user retention through more engaging and entertaining features. These features also included robots that could give voice to the created lyrics. The idea was to offer a more interactive and dynamic experience, increasing user interest and engagement on the platform.
Data that matters.
Additionally, we aimed to maintain complete transparency with users regarding their data, allowing them to understand their performance and achievements within the application. The challenge was to make this information as easy to understand as possible, so I designed these charts.
Illustrations
But how did I achieve these results?
As with all data, the information comes from analytics snapshots that allow us to visualize at least some quantitative data to understand user behavior. Using this information, I propose ideas through various types of data designs to make them more readable for the client. Additionally, I present navigation flows where I structure the entire site and show where to propose new features.
