IQfruits - Visual identity and WebApp Design
As part of the Flumenar team, I served as the principal designer for a project focused on redefining the branding of a system for consulting prices and volumes of imported fruit in international markets.
Concurrently, I developed a user-friendly web application to provide users with easy-to-read graphical reports
The problem
This client was seeking a fresh identity that could align with modern technologies and be more appealing to the market. They also required a revamp of the user interaction with the data platform and the subscription process for various data packages.
The design used to be like this.
Contribution
Visual Design
Branding Facilitatort
UX UI Designer
Team
Victoria Chaparro
noneTools
Figma
Adobe Illustrator
Adobe Photoshop
Notion
This is how I approached it.
Branding Workshop
I led a meeting where we conducted discovery exercises to define the brand identity, which is the first step in advancing the client's core.
I presented color theory to consciously select the color palette and represent what they mean.
The results were the following proposals.
And finally, we settled on this decision.
Website direction
We decided to tackle the public website first to finalize the identity and content that needed to be generated, as well as the sales strategy. Then, when we created the screens for the web app, we used the actual screens as the basis for the mockups that we would later adapt for sales.
Then we proceeded to the product page. After deciding on the subscription-based business model, we were able to create the logic for how that would appear on the subscription page and how the user would manage their account
