Aurora Ideas - Website design
Aurora Ideas was a project initiated by a group of young individuals who aimed to offer the world artificial intelligence integration services for technology projects.
They required a website that would convey the creativity, technology, and magic that can be achieved with artificial intelligence.
Based on their requirements, I spent two months working with the clients, conducting weekly meetings where I guided them through the discovery process until we reached their desired outcome.
This was my progress:
Contribution
Visual Design
Front-end development
Branding facilitator
Team
Victoria Chaparro
Auroraideas.comTools
Figma
Adobe Illustrator
Adobe Photoshop
Notion
Discovering
First, I took them through a collage of ideas and sensations, allowing me to take note of what they liked and didn't like, as well as their business objectives and how we could align those with the identity of artificial intelligence.
Following that, I proceeded with an exploration of elements and color palettes that could evoke a sense of creativity and artificial intelligence for the brand. The aim was to identify design components and color schemes that convey both the innovative nature of the service and the intelligence behind it..
After several iterations and communication through Figma, Slack, Jira, and various back-and-forths, I was able to present them with two web design proposals that met their requests. They loved them, and so did I :)
