Boomy Music - Web app design
Boomy is a revolutionary web app that empowers users to effortlessly compose songs on the spot using AI as part of the creation process. The platform also enables users to produce and distribute their releases across all major streaming services and global digital music retailers, allowing them to earn a share of royalties whenever their creations are streamed on platforms like Spotify, Apple Music, TikTok, and YouTube.
We joined the project as a new design team with the goal of analyzing the current state of the application and understanding user behavior in order to identify opportunities for improvement. I worked as part of a multidisciplinary team alongside another senior designer and a design leader.
My role involved participating throughout the entire process, including planning and conducting the surveys, analyzing the results, overseeing the implementation process, and presenting our proposed solutions to the Product Owner together with the rest of the team. Here's how it went:
Contribution
User Research
Product Strategy
Visual Design
Interaction Design
Co-design Facilitation
Team
Victoria Chaparro
Alana Feibus
Jordan Floyd
Tools
Figma
Adobe Illustrator
Adobe Photoshop
Notion
Discovery
As part of the discovery process, we sent out 100 surveys to active users of the platform. To encourage participation, we offered a reward of 5 free downloads for completing the survey. This not only helped us achieve a high response rate, but also ensured that the data came from real users with firsthand experience using the product.
The survey questions were crafted to explore key aspects of the product, such as:
Ease of use: How would you describe the music creation process on the platform?
Controls: How intuitive do you find the editing tools?
New features: What additional functionality would you like to see?
Sharing: Is downloading or sharing your songs a clear process for you?
Usage behavior: How often do you use the platform, and what kind of music do you create?
Pain points detected
Through our research, we identified the following pain points in the user flow:
1. Confusing music creation process
2. Editing controls were hard to find
3. Issues with downloading and sharing music
4. Lack of clarity around premium features
After identifying these pain points, we organized ourselves into sprints and, together with our team and project manager, began prioritizing tasks and estimating work phases.
It was decided to dedicate the next six months to improving and developing features that directly addressed the pain points we had uncovered.
Benchmarking
We conducted a benchmark that we used as an ongoing tool to stay ahead of competing products, especially considering how quickly AI evolves. Since we were deeply immersed in using these technologies, we created a dashboard that served as our map for understanding the current landscape and guiding our decisions.
One of my main proposal
Based on a comparative market analysis, I proposed creating song lyrics using artificial intelligence and improving user retention through more engaging and entertaining features. These features also included robots that could give voice to the created lyrics. The idea was to offer a more interactive and dynamic experience, increasing user interest and engagement on the platform.
Data that matters.
Additionally, we aimed to maintain complete transparency with users regarding their data, allowing them to understand their performance and achievements within the application. The challenge was to make this information as easy to understand as possible, so I designed these charts.
Illustrations
Another really cool idea we explored was introducing a feature that allows users to create voices using custom characters with distinct personalities. This was a super fun exploration for me, as I got to illustrate and add personality to the product. Although we didn’t reach a final decision on which direction to take, I’d love to share the robots I designed—because I love them :)
Some of the outcomes included reorganizing the list of plans to improve content clarity and streamline the purchase and payment flow.
I also explored user behavior around the player component to determine the best way to control volume based on the device being used. We conducted user testing with this component to understand which button layout users found most comfortable and intuitive.
The final step of the process was delivering a well-organized Figma file, with reusable components and clear documentation. The client was satisfied with the outcome, and as a team, we walked away with valuable learning experiences after iterating on the mistakes we made and the processes we refined. To see the live result brought to life by the amazing development team, visit boomy.com.